A guide for the fashion industry to embrace sustainability.

The fashion industry has awakened its conscience. While every day we witness emerging brands focusing on their sustainable journey, it is certainly more difficult for established brands to convert their entire production process towards sustainable pillars. Yet wheels are in motion.

In this regard, 2019 brought the Fashion Pact, which is a coalition of more than 60 leading companies in the fashion and textile industry worldwide, into being. Three goals stand out as the core of this commitment: halting global warming, restoring biodiversity and protecting the oceans. The players who agreed to this pact should employ 100% renewable energy across own operations by 2030, support zero deforestation and sustainable forest management by 2025 and ensure that at least half of the plastic packaging are 100% recycled content.

Who promoted that? The President of France, Emmanuel Macron, commissioned the job to François-Henri Pinault, CEO of the fashion conglomerate Kering. The Fashion Pact was also presented to Heads of State at the G7 Summit in Biarritz.

Why the fashion industry? Because it represents one of the largest and most influential industries in the world. However, it is also the second most polluting.

Any progress? Yes. Since it was launched in 2019, some progress can already be witnessed. With regard to the first area, 40% of energy consumed by the members of this collaboration stems out renewable energy. Furthermore, 70% of the actors have reduced unnecessary and harmful plastic packaging by employing sustainable alternatives.

Hence, it can be argued that the wheels are indeed in motion. We can only wait for the next few years to ascertain whether the best intentions have become reality.


This article has been written by SBP creative team.

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