WHAT DOES SUSTAINABILITY REALLY MEAN?


The meaning of a green development in the current society

Today the term “sustainability” echoes more and more in people discourse, but are they really aware of what sustainability really means?

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LATEST ARTICLES


WHAT IS THE FASHION PACT?

A guide for the fashion industry to embrace sustainable philosophy

The fashion industry has awakened its conscience. While every day we witness emerging brands focusing on their sustainable journey, it is certainly more difficult for established brands to convert their entire production process towards sustainable pillars. Yet wheels are in motion.

22 March 2022

HOW FASHION BRANDS CAN COMMUNICATE SUSTAINABILITY

Avoiding greenwashing and building consumers' trust

Communicating sustainability is one of the biggest challenges that many fashion brands are facing. Genuine communication around sustainability can easily be lost in an ocean of greenwashing. 

11 March 2022

CAN LUXURY REALLY BE SUSTAINABLE?

The change of trajectory of the luxury giants

While sustainability is playing an increasingly important role in the fashion industry in general, more specifically in the luxury industry consumers wonder whether the race is slower and whether luxury and sustainability are two concepts that can go along.

07 March 2022

HOW THE FASHION INDUSTRY DEALS WITH COP26

Is climate change an opportunity for brands to do better?

During these days news about COP26 is bouncing off every media worldwide.
Before understanding how the fashion industry is tackling this problem, let's clarify what COP26 is.
It is the 26th UN Climate Change Conference on the Parties hosted in Glasgow from 31st October to 12th November 2021.

16 February 2022

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