SBP and MODEM collaborate to increase brands’ reach.
About the company
Riccardo Grassi has his roots in Tuscany and lands in the city of artists and fashionistas of the 80s: Florence. His strong vocation and curiosity leads him to collaborate with Pitti Trend conceiving ‘Altro Uomo’, which is still nowadays an exhibition section of Pitti Immagine Uomo. Grassi takes the risk to co -found a studio/laboratory introducing an alternative avant -garde in fashion to be brought to the chicest boutiques worldwide. This was the beginning of Studio Zeta. In 1988 he decides to move to Milan with his newly named studio, firmly establishing itself as one of the main points of reference in fashion; a tradeshow of new proposals always developing, working with more than 2000 stores worldwide.
After more than 25 years of experience he actively concentrated into developing a new project bringing his own name ‘Riccardo Grassi Showroom’, now facing the anniversary of its 10 years has been renamed RG Showroom. Here he launched designers such as: Maison Martin Margiela, Antonio Marras, Giambattista Valli, Neil Barrett, MSGM, N°21, DROMe and Fausto Puglisi. The common factor that allows to establish a new concept of showroom is to research new designers and new labels to be offered nationally and internationally to a more and more demanding market.
Located in a suggestive location of Via Piranesi, 4, Milan, the Meatpacking District of the chief town in Lombardy, this showcase of over 3,000 square meters stands out for its strong architectural impact of an industrial loft. It is distributed on a two level space, which used to be a merchandise storage at the beginning of this century, RG Showroom proposes both Woman and Man RTW and accessories, all characterized by a strong and individual design research, innovation and high quality.