People health & education
ECO
SCORING
Measure your company sustainability level, get insights on how to improve your performances and communicate it to your audiences.
All in one easy to use digital tool.
The universal language to communicate sustainability.
Unvail and effectively communicate your sustainable journey with your audiance. The Sustainable ID Card is the dedicated page of each brand into SBP Community that shows to buyers and consumers your beautiful story.
HOW DOES SBP WORK?
SBP ASSESSMENT
Evaluate your sustainability performance
SBP RATING
Be aware of your sustainability journey
SBP IDENTITY CARD
Use the SBP logo to communicate sustainability performance
SBP NEXT SUSTAINABLE GOALS
Start a sustainable path with SBP team
THE ASSESSMENT PROCESS
The brand’s rating system considers the social and environmental issues to assess the brand's impact on the planet, people and animals.
The evaluation of the brand's activity is divided into five different impact areas:
1 Value chain
The rating considers 4 main steps: raw materials, production, packaging and logistics.
All steps are evaluated by international certifications, qualitative information from brands and suppliers about products, collections and all the steps of the value chain.
2 Company sustainability
The evaluation considers what happens within the brand in terms of employee satisfaction, benefits given to the employees, awareness campaigns sponsored by the company, creation of ethical codes, gender equality and renewable energy.
3 Community
This area considers the brand’s impact on the community around it and what the brand does in terms of charity, donations, awareness campaigns and events in order to impact positively on the planet, people and animals.
4 Traceability and transparency
The brand rating is based on third party certifications and information registered in blockchain owned by Idee Brand Platform in order to guarantee traceability and transparency of sustainable assessments.
All information is uploaded on the SBP blockchain. This guarantees that the data cannot be modified. In order to evaluate transparency, all information provided by brands must be matched and checked with information provided by their suppliers.
5 Economics
Sustainability must also be pursued in terms of business. This section assesses the brand in terms of: turnover, net profit, commercial and finacial debts.
BLOCKCHAIN TECHNOLOGY
The blockchain technology communicates traceability and transparency.
Exposing the brand’s certifications and sustainable information about the company and the products to the public means reassuring the brand’s customers with a certified and non-modifiable system that guarantees its level of trust and reliability.
All information provided by brands, suppliers and partners is blocked using the smart contract created by
HOW SBP ASSESSES AND COMMUNICATES BRAND’S SUSTAINABILITY
SDGs 2030
SDGs must inspire brands to reduce their impact by balancing social, economic and environmental sustainability.
All brands are evaluated by considering which global goals the brand is more focused on its sustainable strategy. The main sustainable goal pursued encloses a number of SDGs that defines the brand’s sustainable approach. Depending on the goals pursued, sustainable issues are evaluated with different weight. Below the 5 main areas:
Environment
Innovation, traceability & transparency
Animal welfare
Design for circularity
THE SBP METERS
SBP meter provides two different evaluation: brand company rating and iconic product rating.
The overall brand company evaluation is derived from a weighted average of the brand’s scores for each key area: supply chain, company sustainability, community, economics and traceability.
The supply chain evaluation considers only one category for each brand each time. If the brand decides to be evaluated on more categories, the supply chain score will be calculated for each category.
Rating Labels Brands are rated from 1 (the lowest level of sustainable performance) to 6 (the best level of sustainable performance).
The iconic product evaluation is mainly based on the level of traceability of all steps of the brand’s value chain. It rates social and environment impact of making and selling the good.
NEXT STEPS IN SUSTAINABLE PATH
Brand has to communicate its strategy plan on social and environmental issues in the near future.
It must be aware of its impact on planet and society and has to define the actions to reduce that.
For this reason SBP asks to set out targets to pursue in order to measure and check the implementation of sustainable strategy of brand.
Trasparency in what brands plan to do is the best approach to improve and make efficient their action plan.