SBP's phygital and consumer centred approach.
FAÇON JACMIN proposes three types of eco-conscious collections. A collection of ready-to-wear timeless pieces - not affected by the passage of time - as well as seasonal collections. And lastly, capsule collections made of up-cycled artisanal designs that are crafted by hand in its Paris atelier.
The supply chain is quite fragmented due to the different collections. Regarding the raw materials sourcing, it is focused on natural yarns and takes care on low wastage of waters and energy.
It is very involved in awareness campaigns and many women really appreciate its slow fashion approach and are attracted by its vision of sustainability and up-cycling handmade capsule.