Measuring environmental sustainability in fashion.
In terms of social sustainability Chitè works with small independent artisans often penalized by the industrialization of the fashion industry. Furthermore Chitè has the inclusivity as one the mantra of all its collections: an approach that makes women feel good, at ease and includes all categories of women, with different morphologies and different skin colors.
Environmental sustainability is evident in the use of sustainable packaging, made from recycled materials, and the use of Italian fabrics made through sustainable production processes and Oeko-Tex certified. The supply chain is very strong and short and most of that is made in Italy. The distance between the main raw materials suppliers and the atelier is only 50 km, while logistics is only 200 km far from the producer.
Chité made a donations to the Red cross in Italy during Covid-19 lockdown and the brand closed partnership with Young Women Trust in the UK in February 2021.
Value Chain Underwear