Sustainability Rating
Sustainability rating
Rated: 3 out of 6
Value Chain Knitwear
Company Sustainability
Community
Traceability
Data provided only from brand
Company Info |
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| Brand Name | Around Mrs. O |
| Country | Belgium |
| Company size | Start up |
| Category evaluated | Knitwear |
| Category | Knitwear |
| Established in: | 2021 |
| Website | https://aroundmrs-o.com/ |
| https://www.instagram.com/aroundmrso/ | |
| https://www.facebook.com/aroundmrso |
Next Sustainable Goals and SBP challenge
Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.
2
Total goals
1/9/23
Next check date
0
Goals achieved
2
Goals to achieve
Read more
Main Goal pursued based on SDGs
 INNOVATION, TRACEABILITY & TRANSPARENCY |
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Sustainability info
Around Mrs. O is a Belgian knitwear brand, founded in 2021, that has the mission to transmit its products from one generation to the other.
Being eco-responsible is its primary challenge.
The brand wants to give customers a back co-head of their purchase by participating in a mini-revolution in the world of fashion and consumerism; while remaining an aesthete of design.
Value Chain
Its value chain from raw materials to logistics is mostly divided between Italy and Belgium.
Its production is made in Zottegem, Belgium.
The brand uses 100% merino wool with local production.
About packaging it uses recycled materials.
The brand has visited almost all of its suppliers in order to be aware of the working conditons of its workers.
Company Sustainability
Around Mrs. O has an ethical code which includes sustainable issues.
It provides general service for free in office (ex. water/coffee for free/metal bottle) and guarantees to its employees more than 1 day of remote working in order to better balance their life between work and private life.
Women are part of more than 80% of the brand team and also hold management positions.
Customer Care
The brand offers to its customers a second hand service: the brand can take back pieces in exchange of a voucher. Then it repairs it if necessary and re-sells it on its website as a "second life product".
Indeed, Around Mrs. O guarantees long-lasting products and offers a repair service. Small refurbishs are mare by the designer, while for biggest needs the brand works in accordance with its producer.
Certifications
| Raw Materials |
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| Packaging |
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Blockchain
| Last blockchain update | 25 February 2022 |
Supply Chain Track
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| Raw Materials 1 | Production 2 | Packaging 3 | Logistics 4 |
| Made in Italy | Made in Belgium | Made in Italy | Made in Belgium |
2 100% of the collection Made in Belgium.
3 40% of the collection Made in Italy. 30% of the collection Made in Belgium. 30% of the collection Made in Poland.
4 100% of the collection Made in Belgium.
Questions & Answers
| 1 |
What does sustainable fashion mean to you? - Durability - Adopting fair work practices - Minimal use of chemical elements - Fair worker conditions |
| 2 |
What would you like the priorities of your target customer to be? - Quality/Design - Brand identity |
| 3 |
Is your communication correctly inspired by your degree of sustainability? What should you do to improve that? We communicate about the local production and talk about our producers on our website. However, we should communicate more "fact" about sustainability and involve the community to share more about it. |
Next Sustainable Goals and SBP challenge
Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.
2
Total
goals
goals
1/2/23
Next check date
0
Goals achieved
2
Goals to achieve
Read more
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