Rated: 4 out of 6
Value Chain Ready to wear
Company Sustainability
Community
Traceability
Data provided only from brand
Company Info |
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Brand Name | Elise Gug |
Country | Denmark |
Company size | independent brand |
Category evaluated | Ready to Wear |
Category | Ready to wear |
Established in: | 1986 |
Website | https://elisegug.com/ |
https://www.instagram.com/elisegug/?hl=da | |
https://www.facebook.com/elisegug.official/ |
Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.
![]() INNOVATION, TRACEABILITY & TRANSPARENCY |
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Elise Gug has always strived to combine Danish design with Italian luxury and craftsmanship while making women feel beautiful and well-dressed with the Scandinavian mantra “less is more,” and is known for having timeless designs in high-quality garments that last for years.
The brand believes in high quality and distinct craftsmanship, the two pillars of its sustainable philosophy.
Its value chain from raw materials to logistics is almost completely focused in Italy.
Its production is made in a factory in San Pietro In Lama, in South Italy. The factory is owned by an old family from the area, which employs local women and men to work in the factory helping the growing of local economy.
The packaging part is also made in Italy to avoid using a warehouse in Copenhagen. The sustainable part of this process is that all the boxes are going directly to the clients without having to go across Copenhagen.
The brand uses between 40 and 60% of natural yarns.
Elise Gug has visited almost all of its suppliers putting a lot of attention on the conditions of workers in the several facilities and on the use of high quality materials.
The company takes energy from green provider.
The brand allows smart working to its employees depending on their needs.
The brand provides to its customers labels on how to take care of their products.
Moreover, Elise Gug gives information to them explaining how the production process of the brand works and where it is made by guaranteeing transparency.
Raw Materials |
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Packaging |
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Last blockchain update | 16 December 2021 |
Raw Materials 1 | Production 2 | Packaging 3 | Logistics 4 |
Made in Italy | Made in Italy | Made in Italy | Made in Italy |
1 |
What is the story behind your brand? The history of ELISE GUG designs is to make women feel beautiful and confident. When wearing ELISE GUG designs, women should have a sense of empowerment and classic style – and that is still her mission after more than 30 years of designing. |
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When does your sustainable journey start? Since 1994, ELISE GUG has produced solely in Italy and was honored in 2008 by getting the distinguished certification as “100% Made in Italy” as the only foreign brand. |
3 |
What does sustainability mean to you? - Durability - Adopting fair work practices - Minimal use of chemical elements - Using recycled materials - Fair worker conditions |
4 |
What would you like your target audience's priorities to be? - Quality/Design - Comfort - Brand identity - Sustainability |
Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.
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