Sustainability Rating

Sustainability rating

Rated: 4 out of 6

Value Chain Ready to wear

Company Sustainability

Community

Traceability
Data provided only from brand

Company Info

Brand Name Elise Gug
Country Denmark
Company size independent brand
Category evaluated Ready to Wear
Category Ready to wear
Established in: 1986
Website https://elisegug.com/
Instagram https://www.instagram.com/elisegug/?hl=da
Facebook https://www.facebook.com/elisegug.official/
Next Sustainable Goals and SBP challenge

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

2
Total goals
31/12/23
Next check date
0
Goals achieved
2
Goals to achieve
Read more
Main Goal pursued based on SDGs

INNOVATION, TRACEABILITY & TRANSPARENCY
no poverty
no hunger
good health
quality education
gender equality
clean water and sanitation
renewable energy
good jobs and economic growth
innovation and infrastructure
reduced inequalities
sustainable cities and communities
responsible consumption
climate action
peace and justice
partnership for the goals

Sustainability info

Elise Gug has always strived to combine Danish design with Italian luxury and craftsmanship while making women feel beautiful and well-dressed with the Scandinavian mantra “less is more,” and is known for having timeless designs in high-quality garments that last for years.

The brand believes in high quality and distinct craftsmanship, the two pillars of its sustainable philosophy.


Value Chain

Its value chain from raw materials to logistics is almost completely focused in Italy. 

Its production is made in a factory in San Pietro In Lama, in South Italy. The factory is owned by an old family from the area, which employs local women and men to work in the factory helping the growing of local economy. 

The packaging part is also made in Italy to avoid using a warehouse in Copenhagen. The sustainable part of this process is that all the boxes are going directly to the clients without having to go across Copenhagen. 

The brand uses between 40 and 60% of natural yarns. 

Elise Gug has visited almost all of its suppliers putting a lot of attention on the conditions of workers in the several facilities and on the use of high quality materials. 


Company Sustainability

The company takes energy from green provider.

The brand allows smart working to its employees depending on their needs. 


Customer Care

The brand provides to its customers labels on how to take care of their products. 

Moreover, Elise Gug gives information to them explaining how the production process of the brand works and where it is made by guaranteeing transparency. 


Certifications

Raw Materials better cotton initiative GCS - Good Cashmere Standard RWS - Responsible Wool Standard GOTS - Global Organic Textile Standard GRS - Global Recycled Standard
Packaging GRS oeko-tex standard 100

Blockchain

Last blockchain update 16 December 2021

Supply Chain Track


Raw Materials 1 Production 2 Packaging 3 Logistics 4
Made in Italy Made in Italy Made in Italy Made in Italy
1 95% of the collection Made in Italy. 5% of the collection Made in Portugal.
2 100% of the collection Made in Italy.
3 90% of the collection Made in Italy. 10% of the collection Made in Denmark.
4 90% of the collection Made in Italy. 10% of the collection Made in Denmark.

Questions & Answers

1 What is the story behind your brand?
The history of ELISE GUG designs is to make women feel beautiful and confident. When wearing ELISE GUG designs, women should have a sense of empowerment and classic style – and that is still her mission after more than 30 years of designing.
2 When does your sustainable journey start?
Since 1994, ELISE GUG has produced solely in Italy and was honored in 2008 by getting the distinguished certification as “100% Made in Italy” as the only foreign brand.
3 What does sustainability mean to you?
- Durability
- Adopting fair work practices
- Minimal use of chemical elements
- Using recycled materials
- Fair worker conditions
4 What would you like your target audience's priorities to be?
- Quality/Design
- Comfort
- Brand identity
- Sustainability
Next Sustainable Goals and SBP challenge

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

2
Total
goals
31/12/22
Next check date
0
Goals achieved
2
Goals to achieve
Read more

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