Sustainable Brand Platform

Sustainability Rating

Sustainability rating

Rated: 5 out of 6

Value Chain Knitwear

Company Sustainability

Community

Traceability
Data provided only from brand

Company Info
Brand Name	Reuben Oliver
Country	United States of America
Company size	independent brand
Category evaluated	Knitwear
Category	Knitwear & Loungewear
Established in:	2019
Website	https://reubenoliver.com/
Instagram	https://www.instagram.com/reubenoliverco
Facebook	https://www.facebook.com/Reubenoliverco/

Next Sustainable Goals and SBP challenge

Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.

Total goals

31/12/22

Next check date

Goals achieved

Goals to achieve

Next Sustainable Goals

Here below the goals that the brand aims to achieve in the near future:

	Deadline	Status
Production Exploring a supply chain with a native community that has been phased out of the manufacturing process - that hasn't rolled out yet but should be in the next few weeks	31/03/2022
Donation, charity and awareness campaign Participating in donation, charity or awareness campaign by the end of the year.	31/12/2021
Circular economy Including a buyback from customers.	31/12/2022	in progress

Main Goal pursued based on SDGs

ENVIRONMENT

Sustainability info

Reuben Oliver label was created with the intention of promoting transparency in the value chain and promoting the source of sustainable manufacturing. With knitwear, Peru has been the center for the source of premium cotton fibers and organic fabrics. Reuben Oliver seeks to promote the manufacturing of all organic clothing while highlighting the source of these sustainable fibers - Peru. Reuben Oliver highlights the uniqueness of Peruvian craftsmanship, textiles and aesthetics. In addition the design of the collections often includes the collaboration of various Peruvian artists.

The company strives to unite various cultures and collaborate extensively across industries in order to explore how it can bring fashion to new heights.

Value Chain

Its value chain is mostly focused on Peru from certified raw materials to packaging.

Its factory is located in the heart of Lima and is home to a team of talented seamstresses and artisans. All of its clothing is exclusively created with natural fibers and recycled materials that are authentic to Peru.

Its packaging is 100% plastic-free and bio-degradable. Logistics is based in Florida - USA.

Company Sustainability

The brand internally has developed a formal ethical code to follow in its business development and realized a genuine collection with its talented craftsmen.

Reuben Oliver provides paid vacation leave and health insurance for employees and develops weekly meetings to discuss initiatives and how best to scale up these in sustainability practices.

The brand ensures that their workers have not only safest of working conditions, but are acknowledged for their deep involvement in the creative process.

Community

Reuben Oliver provides work to Peruvian artists collaborating with them and enhancing their talents, strengthening the community. This initiative is meant to draw awareness to where the clothing comes from and celebrating the culture from where it stems, while giving another channel for artists to develop and grow their audience.

The brand is also partnering with a record label out of Peru in the same vein and trying to unify the American and Peruvian market and "give back" by promoting the country from where so many clothing companies source from. RO just shot first video which should be released with the new collection. The record name is O-ranch.

Customer Care

The brand gives consumers information about how to take care of their products.

Certifications

Raw Materials
Production

Blockchain

Last blockchain update

26 July 2021

Supply Chain Track


Raw Materials¹	Production²	Packaging³	Logistics⁴
Made in Perù	Made in Perù	Made in Perù	Made in USA

¹ 100% of the rw collection.
² 100% of the prd collection.
³ 100% of the pck collection.
⁴ 100% of the collection (Florida)

Questions & Answers

1	Do you have a collection made with some of the following materials or by certified suppliers? - Natural - Organic - Recycled - Certified
2	Is your communication correctly inspired by your degree of sustainability? What should you do to improve? We need to do a better job at explaining the need for natural fibers.
3	What would you like your target audience's priorities to be? - Quality/Design - Comfort - Brand identity - Sustainability
4	What's your mission? We strive to unite various cultures and collaborate extensively across industries in order to explore how we can bring fashion to new heights.