Rated: 3 out of 6
Value Chain Ready to wear
Company Sustainability
Community
Traceability
Data provided only from brand
Company Info |
|
Brand Name | Mishimi |
Country | Italy |
Company size | Start up |
Category evaluated | Ready to wear |
Category | Ready to wear |
Established in: | 2020 |
Website | https://www.mishimi.it/ |
https://www.instagram.com/mishimi_/ | |
https://www.facebook.com/mishimipainted/?ref=page_internal |
Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.
![]() ENVIRONMENT |
![]() ![]() ![]() |
Mishimi is an Italian ready to wear brand based on the slow-fashion philosophy.
Its mission consists of sourcing second-hand garments to give them new life, or new ethical garments, created with environmentally-friendly techniques and organic or recycled fabrics.
The brand was born from the desire to blend Italian technique with international culture, quality and innovation, all at the artist’s disposal.
Each of its pieces is unrepeatable: the subjects painted range from Japanese culture and sub-culture to great Italian advertising posters and the latest artistic manifestations.
Its value chain is almost entirely focused in Italy. Moreover, 70% of its garments come from up-cycling, while the remaining part is made artisanally from remnants or come from its organic producers who make tees and hoodies.
Production has been made 100% in Italy as well as the logistics.
About packaging the brand uses 100% cardboard packages from local deadstocks otherwise fated to be wasted.
Mishimi contributes to tackle environmental issues in partnership with TREEDOM, an online platform committed to reducing environmental impact and greenhouse gas emissions through agro-forestry and to providing financial support to developing countries.
Mishimi in fact sources only eco-sustainable materials and donates part of its income to Treedom’s reforestation project.
The brand offers a tailor-made service for consumers to customize their own clothes or a garment from its selection, and to design it in collaboration with the artist.
Raw Materials |
![]() ![]() ![]() ![]() |
Last blockchain update | 03 August 2021 |
Raw Materials 1 | Production 2 | Packaging 3 | Logistics 4 |
Made in Italy | Made in Italy | Made in Italy | Made in Italy |
1 |
Do you have a collection made with some of the following materials or by certified suppliers? - Natural - Organic - Recycled |
2 |
What would you like your target audience's priorities to be? - Quality/Design - Brand identity - Sustainability |
3 |
Is your communication correctly inspired by your degree of sustainability? What should you do to improve that? Mishimi is going through new methods of communication, trying to express better the sustainability mission of the brand. Mishimi wants to improve that by giving our community more transparency and further information about having a greener life, not just on fashion side. |
4 |
Where does the brand name The name comes from the union of the designer name Michelle, and the Japanese word 'shimi' しみ, which means stain, a concept relating to the 'spots of colour' that merge to create drawings and paintings, the main feature of Mishimi. |
Recognized by the United Nations as a project to accelerate the implementation of sustainable actions in the fashion industry, Sustainable Brand Platform has committed to tracking future goals pursued by brand.
Discover sustainable brands and check their level of sustainability.
brands above are proposed in random order, always different